Press Release

IS THIS THE DEATH OF THE RECIPE AS WE KNOW IT?

NEW SMART KITCHEN PLATFORM INNIT HELPS YOU PREPARE AND ENJOY MEALTIMES, IN REAL TIME

LONDON   •   November 1, 2018 November 1, 2018

Innit, The world’s first connected food platform, Innit, has launched its first app in the UK. Hailed as the “kitchen equivalent of sat nav”, the app is set to revolutionise mealtime with interactive content, voice assistance, fully customisable recipes and appliance integration thanks to a partnership with Electrolux a global leader in home appliances.

The Innit experience is for every home cook, no matter their skill level, who wants to make mealtimes simple, stress-free, and time-efficient– whether that’s by swotting up on the basic cooking techniques or for aficionados looking to cook more creatively.

Ideal for busy households with varied tastes and requirements, users can share their families’ diet, allergies and preferences and Innit will recommend personalised meals, and with as many as 10,000 meal variations, it’s sure to keep everyone happy. Add meals to favourites or straight to your calendar and your shopping lists at the touch of a button, revolutionising the weekly meal planning routine.

Every element of the meal can be adapted, including protein, carbohydrates, vegetables, and sauces – giving users the freedom to switch and swap ingredients to accommodate their cravings and experiment with new flavours.

Confused by how to prepare pesto or trying to cook up a dish for the first time? The app also offers multiple contents which enhance the recipes, such as step-by-step videos and voice assistant where users can learn skills including how to chop correctly, how to season dishes, and how to preparesauces. Innit can also be controlled through Google Assistant and Amazon Alexa, leaving you free to get your hands dirty.

Eugenio Minvielle, Innit Founder, says, "Amidst the busyness of modern life, we all want inspiration, convenience, and health at mealtimes – without having to compromise on taste. We are proud to be working together with partners like Electrolux, to make every home cook’s life simpler, better, and more delicious – no matter how good their kitchen skills. From plan to plate, we want to give you the confidence to prepare and enjoy food the way you like it.”

Key highlights of the app include:

  • PERSONALISED TO YOU AND YOUR FAMILY

    Innit adapts to you and your family's wants, needs and existing rituals by recommending delicious meals for you and your family based on diet, allergies, and dislikes. Then, it lets you easily customise elements of your meal, allowing you to experiment with new flavours and ingredients to match your cravings by making the most of what you have in your fridge or by creating a single, organised shopping list through the tap of a button.

  • CULINARY SAT NAV FROM POINT A TO B

    Follow your inspiration and orchestrate delicious meals with ease with Innit's guided how-to real-time cooking guidance that updates with every edit you make. The app intelligently sequences multiple steps from several dishes simultaneously—ensuring that all components of your meal are fresh and ready at the same time—saving you precious time and guaranteeing delicious results.

  • MAKES YOUR APPLIANCES WORK HARDER AND YOUR KITCHEN SMARTER

    Innit coordinates even the most complicated meals seamlessly, helping you take full advantage of the appliances you own and automatically controlling ones that are smart. Innit’s partnership with Electrolux appliances will see significant investment in bringing a world-class experience to life for the UK consumer.

Peter Spencer, General Manager Electrolux UK & Ireland, says,“Together our technologies will help home cooks who struggle with time, ingredients, and multitasking to enjoy cooking more than ever before.”

The Innit app is available for free for iOS in the Apple App Store and for Android on Google Play.

For more information follow Innit on Facebook @eatinnit, on Twitter @innit, on Instagram @eatinnit or visit www.innit.com.

about innit

Innit is on a mission to empower consumers to eat and live better by giving them the confidence to plan, prepare, and enjoy their food every day. The Silicon Valley-based company has developed the world's first Connected Food Platform, which simplifies the entire food journey for consumers. Working with partners across appliance, retail, and CPG brands, Innit combines strengths through the “With Innit” program to provide a personalized, connected, and confidence-building consumer experience from inspiration to plated reality. For more information, visit www.innit.com.

ABOUT THE ELECTROLUX GROUP

Electrolux is a global leader in home appliances and appliances for professional use. We offer thoughtfully designed, innovative and sustainable solutions based on deep consumer insight, developed in close collaboration with professional users. The products include refrigerators, ovens, cookers, hobs, dishwashers, washing machines, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 60 million products to customers in more than 150 markets every year. For more information, visit www.electroluxgroup.com..

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