Press Release

Innit Launches Upgraded Shopwell to Help People Know Their Food

Expanded Product Coverage and Social Sharing Enhance Personalized Food Discovery

SMART KITCHEN SUMMIT, SEATTLE, WASHINGTON   •   October 8, 2018 October 8, 2018

Innit, a leading smart kitchen platform, today announced a major upgrade to Shopwell, the personalized food discovery app acquired by Innit in 2017. Shopwell’s powerful algorithms analyze food products at the ingredient level according to consumers’ nutrition profiles, enabling them to select foods that are a strong match with their diets and preferences. The new version of Shopwell doubles its coverage to over 800,000 products updated daily including more organic and specialty foods, adds social sharing for Smart Shopping Lists, and integrates into the Innit platform to guide customers through the entire food journey.

Many people struggle to find the right foods that reflect their dietary and nutrition goals. Shopwell eliminates the confusion of reading nutrition labels on food packages by providing consumers with a personalized score for each product scanned, helping users select foods based on their personal needs, not an average.

“We all want to eat better, but up until now making food choices has been difficult and cumbersome,” said Eugenio Minvielle, founder and president of Innit. “Shopwell empowers you to know your food better, simplifying purchasing decisions with personalized advice. Now, we enable you to share with friends, follow top influencers to find new foods that support your goals, and receive guidance throughout your food journey.”

The newly updated Shopwell app (available on iOS and Android) takes the most beloved features from the original version that over 2 million users have trusted, and improves uponthem to present a fresh new look powered by social sharing and food discovery features. The Shopwell experience opens up with a real-time view of products the Shopwell community is scanning. Consumers can quickly set up their personal Food Profile to include allergies and diets, and scan food product UPCs in stores or at home for personalized nutrition scores and alerts. Shopwell highlights “trade-up” recommendations - similar products that may be a better match based on a consumer’s Food Profile.

Smart Shopping Lists enable consumers and influencers to share favorite products via messaging or social media. Themes such as Healthy Vegan Snacks, Celebrity Shopping Lists, Fall Soup Ingredients, and Protein Workout Favorites can be easily compiled, shared, and personalized. Shopwell will also spotlight featured lists compiled by influencers, health experts and celebrity chefs, so users can shop their favorite recipes and recommended products, and easily see how well those items match their individual goals.

about innit

Innit is on a mission to conquer the kitchen and take care of the people and food within it. The Silicon Valley-based company has developed the world's first Connected Food Platform, which simplifies the entire food journey for consumers. Working with partners across appliance, retail, and CPG brands, Innit combines strengths through the “With Innit” program to provide a personalized, connected and confidence-building consumer experience from inspiration to plated reality. For more information, visit

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